€20 Gift Voucher Giveaway.

To Enter simply comment Below the posting. To Enter pick which style you like and one style you would not wear. €20 voucher to be won to spend at  Winner will be picked on Saturday 23rd August, get your … Continue reading

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3 Reasons to shop at AlphaMaleUndies

Now you have three reasons to shop at AlphaMaleUndies.Plus you could be our winner on the 29th August and have a refund back to the value you spent with us.        

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Paul Dedona Photography

Aware presents lovely photos shot by Paul Dedona

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Sexy Featured Model Jess Vill

We would like to thank Jess for taking time to answer our #Sexyfeaturedmodel Questions on fitness and his underwear choices.    Jess was born in Amiens, in the north of France on January 14, 1985.   Jess started modelling in … Continue reading

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Thomas by Yoann Delattre

Thomas Huez is a 21 yo french model living in northern France. He was phtographed by Yoann Delattre in Troyes. Hope you’ ll like him in Petit Q underwear SLIP DE BAIN RIVIERA PQ35 €26.00 SLIP DE BAIN RIVIERA PQ35 €26.00 PETITQ … Continue reading

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Flash Sale today Only

  A massive 30% off all orders of €150 / $206/ £124 or more placed through our website. Use the code “ALPHA30″ at the checkout to claim this handsome discount. This code is only Valid for Monday 18th  August 2014. This discount code can not be used along … Continue reading

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AMU launches its second underwear collection

Satisfy the Alpha Male in you! The wait is over! Alpha Male Undies is proud to announce its second collection of its own brand of underwear, ‘AMU’. Following AMU’s successful launch in 2013, the Irish men’s underwear label presents a … Continue reading

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Fitness Model Jamie B by Photographer Steve France

We are delighted to be able to show you some of the recent work by Steve France with Fitness Model Jamie B. Jamie is 27 years old from London, England, and been in the  Modelling Industry 4 Years and has appeared  in: Muscle And Fitness Magazine, Ultra Fit Magazine, … Continue reading

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what style of Gym shorts do you prefer ?

Long or short, loose or tight, male shorts have always been one of the favourite clothing of men around the world. We would like to know are you a short shorts person or a long short. If you would like … Continue reading

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Aware New Collection in store

Here are 4 new arrivals from the Aware Soho Which pair would suit you? You can check out the full collection in store here.

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